The motto of this year’s competition is:

CSR

CSR is not only a major trend, but ow an element of conscious branding. The main aim for brands is no longer simply growth and greater income, but also a visible and positive influence on its surroundings. Consumers want to know the values a brand is aligned with, which activities it supports and which it is against; they expect engagement in social issues and increasingly often choose brands which they identify with.

Brands have this awareness and are intensifying their involvement in projects in the area of CSR. What they are often missing is an idea on how to talk about this in an attractive way. So, this year, we’re putting this challenge into your hands. You have the unique opportunity to tell the CSR story of some of our partners!

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